Brand Spotlight


210 Design House’s feature by Furniture Today online

This iconic ’70s sofa has entered the outdoor scene

At the recent Salone del Mobile this past June, an exhibition in Milan devoted to design products and decorative and technical furnishings solutions, Chicago’s 210 Design House selected new products for its residential/commercial design, including the new Marenco outdoor sofa influenced by the well-known Marenco sofa of the 70s.

In partnership with the brand Arflex, 210 Design House saw a window of opportunity to offer a reinvented version of an iconic sofa, but for the outdoor scene.

“With COVID being part of the concept now, outdoor living is so prominent in everyone’s lives. Now you have a classic sofa, one used by famous people such as Mick Jagger, for outdoor use and covered with outdoor suited fabrics,” said Rama Dandamudi, president of 210 Design House. “It has the quality and aesthetic of an indoor classic sofa, but now for your outdoor space.”


Other products selected in Milan from the Chicago-based design house include:

Wall&decó’s Sound System Wallpaper is a new textured wall covering that enhances the comfort of interiors and reduces reverberation while still delivering trending design

Snaidero’s new patented kitchen system features an anodized profile that’s integrated into the base unit worktop.

Glas Italia’s wall partition systems offer a wide range of layouts and formats. These glass doors also add design value to modern architecture through its technical solutions and material sustainability.

In line with its focus on approachable design that fosters comfort fused with high tech, 210 Design House is working on a new bathroom line that features natural elements such as bathtubs carved out of solid marble.

“I think it is important to note that right now people are using technology to make their home look and feel warmer, not necessarily look and feel techy,” said Dandamudi. “The Milan show was full of warmth; the cold aesthetic is fading away and people want warmer and more natural products that still keep with functionality.

“People are appreciating their homes more and feeling that warmth while also getting the most out of their space has become more important to them. We are going back to nature but taking advantage of technology, it comes full circle.”


Original article here on Furniture Today Online