Events

06/25/2026

NeoCon Recap: 2026

Each June, NeoCon brings the design industry back to Chicago for a week of new introductions, installations, conversations, and events across the city. The 2026 edition returned to THE MART with a broad look at how designers and manufacturers are responding to the evolving ways we work, gather, and live.

Across the showrooms, this year’s presentations felt increasingly residential and expressive. Soft silhouettes, saturated color, sculptural forms, and tactile materials appeared throughout, creating environments that felt less like conventional workplaces and more like considered interiors. Alongside new collections, many brands used their spaces to explore material innovation, longevity, flexibility, and the growing overlap between commercial and residential design.

Throughout THE MART, established manufacturers and emerging designers presented furniture as part of larger, immersive environments. Haworth paired contemporary workplace solutions with archival and collectible design references, while Kettal introduced relaxed seating and adaptable architectural systems through a warm, residential lens.

Emeco’s presentation centered on the enduring value of American manufacturing, pairing restrained forms with an emphasis on making objects designed to last. Elsewhere, collaborative installations brought together experimental furniture, sound, lighting, and material studies, offering a more conceptual counterpoint to the traditional showroom format.

Taken together, the week reflected an industry becoming more comfortable with contrast: refined and raw, technical and playful, familiar and unexpected.

Exploring The Mart

An oversized look inside Okamura’s multi-density cushion technology, turning hidden comfort engineering into a sculptural installation.

NeoCon Talks brought industry voices together for conversations on the ideas shaping design today.

Emeco’s installation celebrated durable American-made design built with longevity and material responsibility in mind.

If you noticed on the table, Emeco repurposes their scrap materials to make small metal birds that they had scattered across the space.

Highlight: Haworth DesignLab

Haworth DesignLab and Paved States transformed THE MART’s lobby into a lived-in vision of what comes next. Co-curated by Patricia Urquiola and Sixtysix founder Chris Force, the installation brought together work from 13 emerging North American design studios across furniture, lighting, sculpture, and material experimentation. Part gallery, part concept store, and part gathering space, the exhibition explored how living and working continue to merge through settings designed for meeting, reading, listening, and unwinding.

One of our favorite elements of Haworth's activation was this listening room that combined a homey space with bespoke hifi stereo equipment.

This wire organizer by Madeline Isakson definitely caught our attention!

How about this Pagani Utopia bucket seat designed by Poltrona Frau. And this corduroy LC3... 'Le-Cord-usier'?

Some sort of Modern Mount Rushmore.

This sofa by Patricia Urquiola in Haworth's signature burgundy complimented the space almost too well.

Hightlight: Kettal

Kettal’s NeoCon presentation brought together historic design icons and contemporary collections in a setting that felt both archival and forward-looking. Featuring work by Charles and Ray Eames, Verner Panton, and Patricia Urquiola, the showroom traced a shared interest in experimentation, adaptable environments, and furniture with a strong architectural presence. The result was a layered presentation that connected decades of design thinking while showing how these ideas continue to shape the way we work, gather, and live today.

Proof that the Eames iconography is recognizable at any scale.

These counterweighted doorbells create a fun and tactile spin to knocking on your boss's office door.

Tiny homes are out... tiny offices are in.

Verner Panton's 'Shogun' chairs are too fun. Kettal reissued them for the first time since 1995!

Our other favorite couch from Patricia Urquiola (they're all our favorite).